This week you were introduced to several decision-making tools in the course content. Using the Decision Matrix Analysis (Decision Matrix Analysis – Leadership & Management Training (expertprogrammanagement.com) along with the Decision Matrix Analysis video (Decision Matrix Analysis – YouTube) , make the following decisions relative to the case study about Euro Disneyland (p. 262):
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The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.
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1. List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.)
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2. Next, list the variables that influenced these challenges. (Top of matrix.)
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3. Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
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Next, respond to the following questions in the rest of your essay:
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1. Using Hofstede’s four cultural dimensions as a point of reference noted in the case, what are some of the main cultural differences between the United States and France?
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2. In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.
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3. As a conclusion, reflect on your overall thoughts on this case.
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Your well-written paper should meet the following requirements:
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• Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
