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Which one of the following will result in a decline in the demand for oil? [1] A rise in oil prices. [2] A decrease in oil prices. [3] A recession in the USA and Europe. [4] The discovery of new oil deposits in the Seychelles. 2.2 Which one of the following statements is correct ? […]

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Question 1 Choose ONE print advertisement for ONE product of your choice (e.g. Diet Coke). Discuss and explain the purpose of segmentation. Using the five bases of segmentation, identify which THREE bases of segmentation have been utilized in the ad. Define each of the segmentation bases you have selected. Justify the segmentation bases you have […]

1) Purpose of the Assessment This assignment has been designed to allow students the opportunity to explore the underlying importance and application of marketing concepts, and to develop key academic skills. 2) Assessment Task • INTRODUCTION – 500 words • Marketing Orientation – 600 words (From books, Journals & Articles) It is proposed that the […]

Q: In class, we discussed the effect of a tariff on a small open economy. However, some countries (e.g. the US) consume so much of some goods that their domestic demand significantly affects the world price. In this question, we will show that under such circumstances a positive tariff may be optimal for a large […]

The attacks on the twin towers of the World Trade Center and the Pentagon on September 11, 2001 were a national tragedy and an historic event that shaped the nation and the world for years thereafter. September 11 is also one of those days that is etched in the memories of everyone who was alive […]

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