Brand philosophy ”It’s Hot” the promo for the channel has become everyday lingo of the youth. “Its Hot! … Most Popular Radio Channel amongst Youth at the 2nd Global Youth Marketing Forum, the tag line “ its Hot! ” conveys that the brand is young, exciting. Radio Mirchi is also very adaptive as it customizes itself […]

The current study aims to contribute to the dearth of literature on the motivational factors that influence the motivation of Indian business process outsourcing professionals who are deployed to the UK. The study further acknowledges the need to address the peculiar motivational needs of different professions operating amongst distinct industries. Because the business process outsourcing […]

The 1991 movie Boyz N the Hood (directed by John Singleton and starring Cuba Gooding Jr. and Laurence Fishburne) presents an inside look at the terrors that take place in the virtually segregated black neighborhoods of the United States. Within the movie, one finds several issues being addressed, and the writer-director uses certain techniques that […]

How do you record a song? Hmm, well that’s easy. It’s easy if you follow the three steps, of the Redneck Recording Process. First we jam or play what we feel like playing. Jamming is a very unstructured thing. Jamming usually consists of playing the old “guit-fiddle” or (guitar by its normal name), having a […]