Question description
Strategy formulation requires an objective analysis of the factors that characterize the company’s strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit” between the company’s internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company’s strengths and opportunities and minimizes its weaknesses and threats.For example: PositiveNegativeInternal FactorsStrengthsTechnological Skills Leading Brands Distribution Channels Customer Loyalty Customer Relationship Production Quality Get research paper samples and course-specific study resources under homework for you course hero writing service – Manage ment WeaknessesAbsence of important skills Weak Brands Poor Access to Distribution Low Customer Retention Unreliable Product/Service Get research paper samples and course-specific study resources under homework for you course hero writing service – Manage ment External FactorsOpportunitiesChanging Customer Tastes Change in Geographic Markets Technological Advances Changes in Government Policy Lower Personal Taxes Change in Demographic Structure New Distribution Channel ThreatsChanging Customer Tastes Closing Geographical Markets Technological Advances Changes in Government Policy Tax Increase Change in Demographic Structure New Distribution Channel With the information above and other research, conduct a SWOT analysis on the company you selected. The format presented above should be used for your analysis.Then provide a 1-2 page narrative describing the analysis you conducted.
