Task: Select anyone from the list below:
Harvey Norman
Commonwealth Bank of Australia
Jetstar
BUPA Health insurance
Consider their presence in the Australian market only. Examine their website and social media presence (including LinkedIn, Facebook, Twitter, and any others).
Analyze the impact of Social Media on their core business. For this purpose,
you will need to follow these steps.
1. Select any business from the list above that you would like to investigate within Australia
2. Identify all their social media channels and what they are being used for (for example, they may be using social media for recruitment, marketing, sales, creating a presence and increasing the reach, etc)
3. Analyze how each of these channels is being used by the business and report this.
4. Establish the positives and negatives of the use of social media. Identify any issues or problems with the current social media usage.
5. Identify additional social media channels that can be used to enhance their business and profits.
6. Provide clear recommendations with a forward planning strategy as to what the business should do, with justifications. This may include removing some channels that are not reliable, adding on more channels or a better mix, etc.
7. Tables, graphs, visuals may be used as embedded in the text.
8. References will be as per the Harvard Referencing style, in-text citations and a list of references. Get Marketing Assignment: I need help writing a research paper.
