Paper details SM120 Capstone Project: Overview and Part 1 Capstone Project Overview:It’s almost impossible to create a successful brand without embracing the solid principles and best practices of consumer behavior, consumer psychology, and consumer research. Throughout this quarter, we will learn and discuss the procedures and strategies that great marketers use to ensure theirbrand’s success. The Capstone Project will consist of 5 parts, each centering on a particular aspect of consumer psychology. Upon completion, you’ll have a good understanding of the evolution of a great marketing strategy using the tried and true principles of consumer psychology. For the entirety of the Capstone Project, you will play the role of the marketing research brand manager for a large well-known consumer brand. Choose one of the following products for your project: MacBook Air (Apple); Air Jordon (Nike); On-the-go Crossbody Bags (Vera Bradley); Diet Pepsi (Pepsico); or 4-Series (BMW).Remember, you will use the same product for all 5 parts, so choose your brand carefully.
Ethical Decision-Making in Counseling: A Case Study Approach
Benchmark Ethical Dilemma Presentation Assignment Instructions Ethical Dilemmas in Counseling: A Case Study Approach Ethical dilemmas are an inherent part of the counseling profession. Counselors often face complex situations where their values and professional obligations clash, requiring careful consideration and a structured approach to decision-making. This paper will explore a hypothetical ethical dilemma in counseling, […]
