2 questions – make sure each # 1 and #2 are on separate pages and no more than 2 pages total. no need to be double spaced of formatted!
1. review the following video and article:
Target Talks Store Brands Development
How to Develop a Private Label Expression Aligned With Retail Brand Strategy
Product development is the process of taking a product from concept through the design and creation stages to product launch. When stores create their own brands and sell them in their own outlets, they refer to that brand as a private label. Why do you think retailers started doing product development and private label brands?
Target has mastered the product development process. What has made Target such a success? What other retailers have been successful with their own product development and private labels?
2. read the following articles:
The Future of Fashion Retailing: Part 1 – Uniqlo
The Future of Fashion Retailing: The Zara Approach (Part 2 of 3)
The Future of Fashion Retailing: The H&M Approach (Part 3 of 3)
Uniqlo, Zara, and H&M have become very profitable by changing the formula of sales and fashion forecasting. Why do you think U.S. retailers have not taken notice? What can U.S. retailers learn from their models?
