Page 69 of Managing Innovation and Entrepreneurship, Ch. 4
Competitive advantage according to Hisrich and Kearney (2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay) requires organizations to engage in six processes to maintain innovation. Organizations like Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay® have done this successfully.   
Select an organization other than those listed above (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay).
Write a 700- to 800-word paper in which you analyze how the selected organization is meeting the concepts of Competitive Advantages as outlined in Hisrich and Kearney (2014: 2024 – Essay Writing Service | Write My Essay For Me Without Delay), on page 69. Be sure to include information about the following: 

The organizational leadership philosophy on innovation.
Activities the organization is actively engaged in to sustain competitive advantage within its industry.
R&D initiatives the organization is involved in for long-term competitive advantage.

Format your paper consistent with APA guidelines.

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