Overview
Write a report which conducts a thorough situational analysis of an organization of your choice. You need to demonstrate that you:
1. Understand the importance of the situational influences of marketing management decisions
2. Examine the external marketing context for a brand/product/service
3. Write a word essay – Evaluate the industry environment (competitors, consumer markets) for marketing management insight
Assessment Criteria And Weighting
Thorough understanding of the macro context for a comprehensive situation analysis which provides actionable marketing management insights (30%)
Correct understanding of the PESTLE model, and appropriate evaluation of your selected organisations external environment (30%)
Appropriate identification and analysis of competitor and consumer factors to understand the market position, which could guide decision making for marketing managers (20%)
Substantive effort in performing research, adequate use of market and industry database engagement (10%)
Formatting requirements, professionalism in language and presentation, structure (10%)
Learning Outcomes
After completion of this assessment you should be able to:
1. Write a word essay – Evaluate and synthesise information of customer needs and expectations from various sources and experiences;
2. Demonstrate an awareness of ethical, social and cultural issues within a marketing context and their importance in the exercise of professional skills and responsibilities;
3. Develop multiple management skills including critical thinking, working in a group environment, oral and written presentation skills to be successful in marketing management positions. Get Marketing Assignment: I need help writing a research paper.
