Question description
a) using the orgnisation summary guidelines, provide a background to your chosen organisation 1 pageb) Explain the concept of ‘digital disruption’, identifying disruptive forces that may affect your organisation,especially in relation to the fulfilment of customer/user expectations and needs. 1 or 2 pagesc) Write a word essay – Evaluate how effective your organisation’s innovative and entrepreneur approach are in maximising opporturnities and reducug threats brought about by the digital disruptions 1 or pagesd) Analyse the current strength and weakness of the innovation process and culture of the organisation’s marketing function, with particular reference to digital disruption 1 pageThe organization i want to use is http://corporate.graphic.com.gh/ , its a newspaper company
