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Subject Title Visitor Behaviour and Management
Subject Code HOS804
Lecturer / Tutor Dr Mirrin Locke
Dr Chengeto Chaderopa
Semester July 2020 Semester
Assessment Title Individual Report
Learning Outcome/s 1, 2, 5
Assessment type (group or
individual)
Individual
Weighting 25%
Word count 1500 words excluding references and appendices
Week 5
Due date Sunday 6th September 23:59hrs – Week 6
Class submission Lecture ☐ Tutorial ☐
Submission type Paper copy ☐ Turnitin ☒
Format / Layout of Assessment
Report:
ICMS Cover Page
Table of Contents
Executive Homework help – Summary
Introduction
Findings
Conclusions
Recommendations
Reference List
Appendices
x
x
x
x
x
x
x
x
x
Assessment
instructions
Tourists/visitors are motivated to attend a destination for
many different reasons. Understanding visitors and their
motivation is one of the keys to a destinations long term
sustainability as an attractive tourist destination
In this report, you are expected to choose a destination
you have not been to before and using tourist/visitor
motivation theory identify at least two
recommendations for the destination to assist them in
to be competitive in the long term. This will require you
to research and detail the following:
• An overview of the destination, including
geographical information, unique selling points
(USP’s), visitor experiential components and
identification of the key stakeholders responsible
for promoting and managing the sustainability of
the destination.
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• Analysis of the three (3) main motives for tourists to visit this destination.
• Identification of any environmental, ethical, political or cultural/social issues that may impact the success of this destination in attracting these visitors in the long term.
• Identification of the main competitor destination of your chosen destination and an analysis of the destinations relative strengths and weaknesses for attracting visitors.
• Your two (2) recommendations on how this destination can prosper long term and increase or at least maintain current visitation numbers.
*The Report must be well researched (based on relevant and reliable sources) and written in an academic style, approx. 1500 words in length (not including executive summary, reference list or any appendices).
Be particularly careful to avoid plagiarism that is, passing other people’s work off as your own (academic theft). Penalties for plagiarism are heavy and may include failure in the course.
The four main criteria for success:
1.Insight – The report should demonstrate an in-depth understanding of the destination/attraction experiential services and qualities, and tourist/visitor motivation theory
2.Substantiation – The report should be underpinned by course material and additional readings around the topic.
3.Clarity and structure – The report should be well structured and clearly presented
Readings for the assessment
(instructions where they can be found e.g. MyAthens database, Moodle etc.)
Relevant readings can be found on Moodle and via the EBSCO databases
Grading Criteria / Rubric
Marking rubric is available on Moodle
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