Question description
This is your last assignment for your product or service in this course. You will be creating a Marketing Plan. You have been building pieces of your Marketing Plan each week. This week it is time to put all the pieces together and add the “executive summary”. The executive summary is a brief overview of your plan, usually 1 – 2 pages long, and is placed at the beginning section of the Marketing Plan.You will use your assignments from the previous weeks to complete your Marketing Plan. Additional information may also be used/required. Be sure to incorporate any feedback you may have received from your instructor when submitting your final Marketing Plan.Your Marketing Plan should include (but is not limited to):Description of your original product or serviceDescription of price vs quality of the productDescription of brand informationDiscussion of your Break Even (BE) pointExplanation of your supply chainDiscussion on the SWOT analysisExplanation of your focus group studyAn executive summary. (Hint: the item number in this list is the same as the Week where you created this information!)Combine all required elements and submit a 5-8 page Marketing Plan (paper). Include a title page and 3-5 references.
