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BAYO is a testament of what the Filipino can do in today’s competitive environment. BAYO is proud of what it has achieved as a Filipino retailer and it expresses its full pride in being Filipino. This is what set the brand apart, its devotion to staying true to its roots as a Filipino brand. It has no pretensions on what the brand image is all about and rather keeps in tune with the brand’s origin, which is still Filipino. BAYO revolves around who the Filipina truly is in all her different facets and how she evolves with time but still maintaining her distinct cultural attributes.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Company profileNeed Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

People behind the company: Lyn Agustin and Corcor Bitong, the owner of BAYO. What the company does: BAYO, a ready-to-wear clothing company that now has a total of 53 branches – 18 franchised and 40 company-owned – within Metro Manila and Bacolod City.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

When the company started: Agustin and Bitong started their business in 1992 and started franchising in 2001.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

How the company grew: Agustin and Bitong started out a simple made-to-measure dress shop in Makati City. But when their demand and clientele grew, the sisters, together with their husbands, established Lyncor Inc., a manufacturing firm and began market their women’s clothing designs in earnest.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO philosophyNeed Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO has always taken pride in our continuous effort to provide the Filipino people with the following:
• Quality Merchandise.
• Quality Service.
• Reasonable Prices.
• Comfortable and world class shopping experience.
• Fair labor
BAYO started out as a made-to-measure dress shop in Makati. The need to expand grew bigger when BAYO launched its ready-to-wear line. In 1992, the growing demand triggered the establishment of Lyncor, Inc., then a manufacturing firm, to support BAYO.
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“BAYO,” an ilonggo term which means, “dress” in English was chosen by the owners of the company since they are from Bacolod. BAYO reflects a clean, classic image. BAYO caters to women who embody the laid-back, casual lifestyle who have preference for stylish yet classic apparel.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO is a testament of what the Filipino can do in today’s competitive environment. BAYO is proud of what it has achieved as a Filipino retailer and it expresses its full pride in being Filipino. This is what set the brand apart, its devotion to staying true to its roots as a Filipino brand. It has no pretensions on what the brand image is all about and rather keeps in tune with the brand’s origin, which is still Filipino. BAYO revolves around who the Filipina truly is in all her different facets and how she evolves with time but still maintaining her distinct cultural attributes.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO’s strength lies in its ability and skill to create classic and stylish apparel and keeping in tune with what its market demands. Its focus is centered on its products, making them of good quality at very affordable prices.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO offers classic pieces of ready-to-wear apparel from blouses, tees, pants, jeans, skirts, accessories such as footwear, bags, jewelry and other merchandise, which can be easily be mixed and matched. BAYO aims to create a lifestyle for women by providing them with diverse range of products.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO’s corporate structure has a very casual environment as well as a friendly atmosphere between management and employees. People treat each other like family, which makes it easy to communicate and deal with each other. This contributes greatly to the success of BAYO because it paves the way for a better working environment, which in turn promotes teamwork. BAYO’s national commitment is to be able to provide employment and to be able to raise the local industry to higher levels. Its goal is to be able to penetrate the global market and promote it as a Filipino brand.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Statement of the problem:Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

1. What is their merchandise?Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO is focused on providing wide variety of merchandise assortment and other accessories. They did not only focus on clothing but also offer complementary accessories to have overall makeover.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

2. What is their Store Design?Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO arranged and designed their products according to color. This is one way to attract customer’s attention. The store’s wall is made of glass so that customers can see the products through the glass. They also have chairs for customers to sit on while waiting. They also have a separate rack for accessories and every week they have a new set of design of their product.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

3. What is their Market Segment?Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

GeographicNeed Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

City and Municipality: Makati City and Taguig City
Population Density: Urban and SuburbanNeed Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Demographic segmentationNeed Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Age: 17-22 and 23 up
Gender: female
Family life cycle: Single, young, married, in a relationship, married with children, separated and others. Occupation: Young urban professionals, students, housewife, white collar jobs.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Psychographic SegmentationNeed Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Females usually go to mall to seek for a need or to window shop realizing that females are innately sophisticated. Because of this reason probably they are the possible target audience. As clothing stores the focuses on women’s apparel, we are targeting females that are willing to submit or adopt the latest fashion. Instead of targeting females in the upper class, we focused on the market segment in the middle class realizing that upper class would prefer to visit stores having more expensive products.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Behavioral SegmentationNeed Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Females generally provide sufficient time in visiting malls to look for products that will make them feel more beautiful. They give more effort in choosing, scrutinizing and deciding on which product they want to purchase from the factors of price, design, fashion and quality. Usually, females buy a product to have self-esteem and be in. Primarily, females who seek for job, already workers and students probably have the intention to go to BAYO store as well as using it for applying for a job and hang-outs.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Need SegmentationNeed Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

• Females that are looking for classical but casual wear • Accessories that will complement in the casual wear that will fully satisfy the taste, preference, occasion, professions and social activities for the customers • Apparel with good and high quality materials that can be used in applying in profession and occasionally purpose.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

4. Why did they situate on that Location?Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO’s location in MARKET-MARKET TAGUIG is advantageous because it’s located near at activity center which you can find a customer, and their location of the store is easy to be seen because it is near at entrance and it is good for competition. BAYO location in Market-Market has a 96.50 square meter and they are one of the branches of BAYO.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

5. What is their marketing approach and their market positioning? sss Based on observation, BAYO intensified their advertisement by having lots of billboards. Also, BAYO strategically use well-known artists to promote their products so that it will be attractive and convincing. These appeal made the products easy to remember. They also have a company sale which is held every whole month of July and the other sales promotion of their store is depending on the mall sale. BAYO Company have a color campaign, those are Yellow for Happiness, Pink for Sweetness, Orange for Creativity and Purple for Sophistication.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

6. Who are their competitors?Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Their competitors are penshoppe, folded and hung, forever 21, kamiseta, tribal.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

7. Who are their target markets?Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

Their target markets are the teenagers or middle ages.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

8. What is their customer service?Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO is giving a high customer service by means of providing free iron and fold for purchased apparels. There is also a salesperson assisting the customers in the dressing area.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

9. How do you handle your customer’s complaints?Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO should know first their complaint about their product and give them possible solution to satisfy their customers.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

10. Do you have your regular customers?Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.

BAYO have their regular customers like teens and middle ages.Need Assignment Help Online, Homework Solutions & Case Study Answers? Order Custom Research Essay Writing Service.
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