.Format of blog post
- A) Important here are spelling, grammar, and uncluttered visually appealing layout.
- B) You should use appropriate images
- C) Short sentences and no long paragraphs
- D) Several headings to guide the reader
- E) Several images/figures/pictures
- F) Links to references, videos (at least one) and websites should be embedded links in the body
- G) Full Reference list at the end of the blog.
2.Application of theory
- A) Identify relevant textbook theories appropriate to the industry activities you have identified. When writing asks yourself “How closely does theory follow practice?”
3.Content knowledge
- A) Provide unique, personal, creative insights of an expert nature which provide lessons for marketers
4.Sources and evidence
- A) In your examination of the industry, issue justify your opinions using academic and non-academic sources of references to justify your logic. In other words, Blogs need to be evidence-based, so not just their own opinions.
You need upwards of 15 references split between industry and academic sources – maybe 60/40 (65/35) per 800 words blog.
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