A marketing campaign is estimated to cost $20K. It is expected to bring in 10 additional patients per month for the next 5 years for a procedure which nets your practice $40. The marketers argue that the total revenue is much more than the cost of the campaign and they wish to green-light it immediately. What do you do? Does your answer change if the marketers have historically overestimated the number of patients they attract?
Israel: A Blessing to All Nations
“I will make of you a great nation? And you shall be a blessing? And all the families of the earth shall bless themselves by you” (Gen. 12:2-3). Israel is a blessing to the other nations. As long as Israel succeeds in informing other peoples and proving that Yahweh is God, it will be understood […]