Task
1)Social Media Campaign
Your company wants to create some social media posts to promote their company and products or services. You will plan a couple of posts for each social media network. Make sure each post is different. Do not duplicate posts across each social media network. If possible promote a different product or service on each social media network.
1.Facebook
Promote a product or service with a Facebook post. This post will include the following elements:
a.Appropriate image to promote the product or service
b.Two to three sentences describing how this product or service unique
c.A Call to Action for the user to want to visit the website
d.Three hashtags
Promote the company with a Facebook post. This post will include the following elements:
a.Appropriate image to promote the company
b.Two to three sentences describing how this company unique
c.A Call to Action for the user to want to visit the website
d.Three hashtags
2.Twitter
Promote a product or service with a Twitter post. This post will include the following elements:
a. Appropriate image to promote the product or service
b.280 characters describing how this product or service unique
c. A Call to Action for the user to want to visit the website
d.URL to the website landing page
e.One hashtag
Promote the company with a Twitter post. This post will include the following elements:
a. Appropriate image to promote the company
b.280 characters describing how this company unique
c. A Call to Action for the user to want to visit the website
d.URL to the website landing page
e.One hashtag
3.Instagram
Promote a product or service with an Instagram post. This post will include the following elements:
a.Appropriate image to promote the product or service
b.Two to three sentences describing how this product or service unique
c.A Call to Action for the user to want to visit the website
d.15 hashtags (5 product-specific, 5 local focus, 5 wide-reaching)
Promote the company with an Instagram post. This post will include the following elements:
a.Appropriate image to promote the company
b.Two to three sentences describing how this company unique
c.A Call to Action for the user to want to visit the website
d.15 hashtags (5 niches, 5 local, 5 wide-reaching)
4.Influencer Marketing
To help the company reach a wider market online you will hire a social media influencer to promote your company. You will describe the ideal influencer for the company and then create a project outline that you would send to the influencer.
Ideal Influencer
Write a page paper – Describe the ideal online influencer that your company would like to work with.
a)Social media networks they use
b)Minimum number of followers
c)Type of content they create
d)Audience demographics
Influencer Project Outline
Write a short project outline (250 words) that you could give to an online influencer that includes the following:
a)A short overview of the company for the influencer
b)Budget for the project
c)The goal of the campaign (brand awareness, increase sales, etc)
d)Expected work to be completed
i.Individual post or multiple posts on social media
ii.Video review or blog post
iii.Promote a specific product/service or the company in general
e)Will you provide the product/service to the influencer for free?
f)Will you provide an incentive for the influencer’s followers?
g)Deadline for completion. Get Marketing Assignment: I need help writing a research paper.
