Question description
Create an overview of your chosen market domain (STARBUCKS). This overview will be a survey of the domain holistically in order to
describe the marketplace of your chosen market domain and the factors contributing
to its development. For example, if you chose the transportation industry and
focused on ground transposition, you would discuss the development of the rail
or interstate highway systems, the concept of intermodal transportation,
deregulation, environment laws, and so forth. You will describe the impact on
the marketplace of these new developments and leadership’s response.
Specifically,
the following critical elements must be addressed:
A. Factors: Analyze the factors
that contributed to the obsolescence or dissolution of notable companies in
your selected market domain in the recent past.Make sure to discuss
both inhibiting and enabling factors in your analysis.
B.
Impact of Factors: Assess the impact of the factors you analyzed on opportunities for
change and innovation in the business environment of yourselected
market domain.
Guidelines for Submission: Your paper
must be submitted as an 8-10 page APA-style Word document with double spacing,
not counting the cover page andreference page. It must be in 12-point
Times New Roman font, with one-inch margins and at least three authoritative
sources cited in APA format.
