Introduction The discussion is an essay on Sephora Company and its learning and growth processes. The paper will identify three objectives that will help improve the organization’s learning and growth and how they relate to the mission, vision and strategy of the organization. Sephora Company is a make-up organization that has been a key contributor to the success of America’s economic growth as far as the beauty sector is concerned. The company’s mission, vision and strategies have made the company to be a unique one in the beauty industry. Its uniqueness has been as a result of the company’s unique and open-selling environmentally viable features in the make-up industry.
Objectives for improving the Organization’s learning and Growth, and show how they relate to the Mission, Vision and Strategy of the Organization The main objective of Sephora Company is to become the market leader in the beauty industry.
Sephora is tightening up its expertise in the beauty industry to become the strongest competitor among other industries in the sector by providing quality perfumes, skin care products and cosmetics. The production of such unique and prestigious products will be facilitated by ensuring viable marketing strategies, advertisements and design (Chatterjee, 2002).
Whether the company upholds quality products to its customers will be gauged by checking on whether Sephora’s company will start preferring the retail beauty company as a modern, highly innovative and a source of real fun in beauty products.
The company has to ensure that it is highly knowledgeable in beauty products by offering professional services, be customer friendly products and a good setter of beauty trends. The company also is out to achieve another objective of priding itself as a self-service model.
The company is committed to provision of quality customer service. To achieve this objective, Sephora has ensured that the company’s employees undergo a thorough training in makeup techniques. This will equip them with reputable knowledge and skills that offers a guarantee to the customers that their needs will be met by those staff.
The matric measures of ensuring that this objective is fulfilled will be facilitated by conducting research to check whether Sephora’s brand fulfills the expectations of the customers to become leader in the beauty industry.
The company has to ensure that its reputation is upheld by implementing unique approaches in retailing, providing viable brand selections, ensuring good selling philosophies, stylish layout of the products and expertise of its cast members.
Sephora Company is also aiming at improving on their strategic value innovation. This will help the company penetrate the existing beauty market through increased brand recognition by its potential and prospective audience.
To ensure successful implementation of this strategy, Sephora Company has to start up a strategic partnership with a retailer of women’s clothing like Grayson Global since it commands a larger target market that is similar to that of Sephora.
Partnership of the two companies will combine strategic efforts in marketing activities (Dagnino, 2014: 2024 – Essay Writing Service. Custom Essay Services Cheap). Thus the two companies will in a better position to jointly target the affluent young females who are mostly influenced by the perception of beauty.
With the help of the partnership, Sephora Company will be able to access more customers thus becoming more competent in the beauty market. This will also prove to be a competitive edge in that the company will also increase the convenience and accessibility of its products to its buyers.
Relationship of the learning and Growth Objectives identified above to the Financial Objectives, Customer Service Objectives and the Internal Business Process Objectives The above objectives are in line with the financial, customer service and internal business objectives of Sephora Company.
With Sephora aiming to become a market leader in the beauty industry, this will increase the sales volume of the company thus translating to increased revenue. Thus, a stronger financial position for Sephora.
With Sephora priding itself as a self-service model, the ever changing needs, demands and expectation of customer will be greatly fulfilled. Beauty is ever changing, with the world of fashion and beauty reigning over other markets.
The objective of improving strategic value innovation will serve as a stronghold and a competitive edge in improving the internal business process objectives of Sephora Company. It will be able to compete with other firms in the industry, secure more prospective buyers and facilitate company growth.
Improved brand image and reputation of the company will lead to the company opening up other retail stores in different areas and even go more worldwide (Dagnino, 2014: 2024 – Essay Writing Service. Custom Essay Services Cheap). Ultimately, the above objectives will serve well to fulfill the financial, customer service and internal business process objectives of Sephora Company.

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