There is a certain amount of risk involved in doing business anywhere, internationally. Choose a country, and discuss the following: what are the political, cultural, environmental, economic, and trade risks present when doing business in the country as an outsider? *What type of business would you do there in light of the risks? For example, would it be labor or capital intensive? Would it be a manufacturing or distribution center, etc.? *Would it be a representative office or a full-fledged operation? Why should you as a manager be concerned with all this?
Marketing Mix Strategies
Use BMW as the company. Use online accessible online sources. How do companies decide where to position their products in the market? How important — and difficult — is it to build a recognized brand name? Continue with the company you chose for the first assignment. Here are some parameters to guide you in compiling […]
