Performance Analysis (some of these will require external research)
Financial Performance: Select two performance measures/ratios.  Then, in separate graphs, plot the performance measure over a five-year period comparing the measure against those of the company’s top 2 competitors and the industry average.  In a short paragraph, discuss whether the company is enjoying competitive advantage or suffering competitive disadvantage.
Now discuss the company’s primary stakeholder performance (i.e., investors, customers, and employees): 
Investor Performance: In a single graph, plot the company’s stock price against the stock prices of its top two competitors and the S&P 500 index.  Make note of any stock splits, stock buybacks, etc.  Then, in one table, summarize the stock analysts’ buy/sell recommendations of stock analysts (see Yahoo! Finance).  Compare this information to the company’s top two competitors.  Finally, in a short paragraph, summarize the information and assess the company’s investor performance.  To what extent is the company meeting investor expectations?

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