Description
this is a Marketing plan Forming a fictitious company to market a product or service of your choice.
a. The name the Fictitious company is:
Coolskin.
Coolskin will be a company entirely devoted to sun protection and it will focus on protecting our skin and reimagining what SPF could be.
b. The industry in which the company is
Cosmetic and Skincare.
A brand that will be 100% dedicated to suncare, making it easy to incorporate UV protection into the daily routine by adding SPF to the products that people are already using.
c. The product or service on which you plan to write your marketing plan
Coolskin will be a company that offers multiple skincare products including, SPF daily Moisturizer, SPF mineral eye cream, sunscreen, etc. The company will also offer cosmetic products that contain SPF such as setting spray, cream eyeshadow, cc cream, and setting powder.
Provide the following:
Company description
The mission statement of your company.
The goals (financial and non-financial of your company.
Your company’s core competency.
